Informed Delivery

Presented by Christopher Holder of the USPS

Chris Holder offered an engaging presentation about a United States Postal Service customer-facing featured program called Informed Delivery.

“This is an opportunity to build branded content with clickable space,” Holder explained. “And it’s free.”

Informed Delivery offers marketers, organization leaders and communicators the opportunity to reach more direct mail campaign audience members through a digital ride-along. In other words, when subscribers of Informed Delivery receive their notification from the postal service, a clickable link can be added by the sender for the receiver to act upon.

“Imagine one-in-four subscribing households clicking a link which takes them directly to your organization or group web page,” Holder asked?

He explained there are currently 20 million Informed Delivery users in the United States and the postal service expects that number to grow to 40 million by the end of 2020.

“Right now 12% of the households in the United States are engaged by an Informed Delivery subscriber,” Holder said. “Now imagine 63% of those subscribers clicking a link that drives them to your information site? That’s staggering. And it’s available for free through the US Postal Service.”

Holder said marketing decision makers across the country are embracing this opportunity; from retailers to manufacturing companies and even other universities. He said alumni groups, admissions departments, and other organizations within universities are using this service to enhance their communications and direct mail campaigns.

Holder concluded his presentation explaining that the effort to create this digital ride-along is simple and effortless and literally takes only a few minutes to create. He then offered his personal contact information to the audience and encouraged them to contact him for more information and assistance.