Augmented Reality as a Communications Tool

Shawn describes the three most common types of augmented reality, shares both University and non-University examples of AR, and discusses how augmented reality opens new doors for communicating the University’s important messages.

University of Minnesota Law School incorporates Augmented Reality (AR) into their Viewbook


The University of Minnesota Law School became the first department on campus to incorporate Augmented Reality into a publication. Printing Services was proud to produce their new viewbook from start to finish, by offering graphic design, video production, augmented reality and printing. The viewbook contains three interactive pages, which include six videos (2 transparent introduction videos and four edited interview videos) and dozens of links to Twin Cities restaurants and attractions.

With increased nation-wide competition for prospective law students, the University of Minnesota Law School was looking for a unique way to capture the attention of students looking for a prestigious law degree. With the quick scan of a smartphone or tablet, this printed piece comes to life with a video message from the dean, video interviews with staff, faulty and students, and interactive links with more information about the Twin Cities area.

To view the entire project, including the full-length videos and publication flip-book, go to our Law School portfolio page.


Shawn Welch Discusses Augmented Reality

On Thursday, May 26th, Shawn Welch, manager of Printing Services at the University of Minnesota, discussed opportunities for the University to enhance communications campaigns by utilizing interactive print with augmented reality (AR) technology. Shawn shared several University examples of interactive print to help jump start the creative process! Learn more about Augmented Reality.