Author: Lisa Anderson

News

Invasive Species AR Exhibit at the MN State Fair

Posted on by Lisa Anderson

If you are visiting the Minnesota State Fair this year, make sure to visit the invasive species exhibit located in the 4-H Building. The exhibit uses Augmented Reality (AR) to demonstrate how invasive species are all around us, even when we don’t always see them. It is meant to help people notice the presence of invasive species and learn ways to prevent the spread on land and in the water.

A big thank you to University of Minnesota Extension and 4-H for trusting us with your important message about raising awareness of invasive species in Minnesota.

To learn more about the project, please check out the project portfolio page, where you can try scanning the codes from the exhibit.

News

PTS Shuttle Videos Win Three Awards at 2018 Northern Lights Awards

Posted on by Lisa Anderson

Printing Services was honored to win three awards in two categories at the 2018 Northern Lights Awards, part of the Minnesota Association of Government Communicators.

“How to Ride”

  • Agency, Event, Program or Service: Bronze Award
  • Promotional Video: Bronze Award

“Where Routes Go”

  • Agency, Event, Program or Service: Merit Award

Thank you to Parking and Transportation for trusting us with this great project. We thoroughly enjoyed working with you!

News

Augmented Reality as a Communications Tool

Posted on by Lisa Anderson

Shawn describes the three most common types of augmented reality, shares both University and non-University examples of AR, and discusses how augmented reality opens new doors for communicating the University’s important messages.

University of Minnesota Law School incorporates Augmented Reality (AR) into their Viewbook

Posted on by Lisa Anderson

law-school-mockup

The University of Minnesota Law School became the first department on campus to incorporate Augmented Reality into a publication. Printing Services was proud to produce their new viewbook from start to finish, by offering graphic design, video production, augmented reality and printing. The viewbook contains three interactive pages, which include six videos (2 transparent introduction videos and four edited interview videos) and dozens of links to Twin Cities restaurants and attractions.

With increased nation-wide competition for prospective law students, the University of Minnesota Law School was looking for a unique way to capture the attention of students looking for a prestigious law degree. With the quick scan of a smartphone or tablet, this printed piece comes to life with a video message from the dean, video interviews with staff, faulty and students, and interactive links with more information about the Twin Cities area.

To view the entire project, including the full-length videos and publication flip-book, go to our Law School portfolio page.

News

Shawn Welch Discusses Augmented Reality

Posted on by Lisa Anderson

On Thursday, May 26th, Shawn Welch, manager of Printing Services at the University of Minnesota, discussed opportunities for the University to enhance communications campaigns by utilizing interactive print with augmented reality (AR) technology. Shawn shared several University examples of interactive print to help jump start the creative process! Learn more about Augmented Reality.