Printing Services recently received a total of six awards from Printing Industry Midwest (PIM)—the region’s trade association for the printing, communication and graphic arts industry.
PIM’s Star of Excellence Awards recognize those responsible for the creation and production of print communications in the Midwest. The competition extended across a five-state area to promote excellence and recognize companies who produce the best in print media.
“We are honored to have our work recognized among printers from throughout the Midwest,” Shawn Welch, Manager of Printing Services says. “These six awards represent our commitment to producing the highest quality of work for our clients at the University of Minnesota.”
Printing Services received Best in Category and Best of Division awards for the Law School Viewbook, two Certificate of Merit awards for Printing Services’ Interactive Calendar, and two Certificate of Merit awards for the U of M Admissions Folder and Commemorative Ryder Cup Poster.
Read about a few of the notable awards below and what innovations Printing Services undertook to make these print materials award-worthy.
Best in Category – Specialty Innovation Awards
What made it award-worthy?
The most innovative aspect of The Law School Viewbook was its use of Augmented Reality. In addition to being an exceptional printed piece with information for potential students, it contained 3 pages a person could scan with their smartphone. Once scanned the page came to life with a video message from the Law School dean, interviews with Law School staff, and links to the Law School’s website for more information and videos. The Viewbook successfully merged traditional print media with new technology, leading to a multi-media experience not generally associated with print.
Certificate of Merit – Customized/Personalized/Variable-Data Printing
Certificate of Merit – Specialty Innovation Awards
Printing Services Calendar
What made it award-worthy?
Printing Services utilized a variety of techniques on their promotional calendar to make it distinct among other printed pieces. First, staff and faculty at the University of Minnesota received an online invitation to choose which unique photos of campus sculpture they would like to be printed on their personalized calendar. The calendars were then sent free of charge and recipients were encouraged to scan the calendar using their smartphones.
Once scanned, people were presented with a variety of interactive options. Options included an interactive map displaying where to find public sculpture on campus, an online quiz and an animated video explaining the concepts of Augmented Reality. One of the most engaging elements was a photo booth option. The photo booth encouraged people to use one of four University-branded backdrop options framed around the screen and to use them to take photos and share them with their friends and co-workers.
By utilizing Augmented Reality, animation, and personalized data, Printing Services’ calendar successfully showcased the myriad of options available to increase the versatility of the printed piece.