University of Minnesota Law School incorporates Augmented Reality (AR) into their Viewbook


The University of Minnesota Law School became the first department on campus to incorporate Augmented Reality into a publication. Printing Services was proud to produce their new viewbook from start to finish, by offering graphic design, video production, augmented reality and printing. The viewbook contains three interactive pages, which include six videos (2 transparent introduction videos and four edited interview videos) and dozens of links to Twin Cities restaurants and attractions.

With increased nation-wide competition for prospective law students, the University of Minnesota Law School was looking for a unique way to capture the attention of students looking for a prestigious law degree. With the quick scan of a smartphone or tablet, this printed piece comes to life with a video message from the dean, video interviews with staff, faulty and students, and interactive links with more information about the Twin Cities area.

To view the entire project, including the full-length videos and publication flip-book, go to our Law School portfolio page.